Assignment: Pleasure with Products

Visceral design: Gabor Kanabe 8-dance


Visceral:
I have chosen this watch as visceral design due to its aesthetics. The watch’s hands are made up of a large and small sub dial that move around its face, showing different images every minute within 12 hours. In my personal opinion, I think it would be fun looking at the transition of the sub dials every now and then. Likewise, the face is also made from wood with carvings that further gave it a classic look. I feel that its appearance is able to give its user alot of pleasure due to the unique hands and modern-classic look.

Behavioural:
On other hand, I find it extremely difficult to read the time with this watch. It is understandable that we are supposed to read the time by looking at where the yellow hands were pointing towards. However the position of the numbers are slightly different from our usually hand watches. From the picture below, it is shown that ‘I’ was placed in the position of ‘XII’, and so on. As it defys our expectation and due to habit, it is likely for a user to read the time wrongly. This would greatly decrease the pleasure of using the watch because of its lack of usuability.



http://www.gaborkanabe.ch/kanabe.html

Reflective:
It is prestigious due to its brand as well as its white gold casing. Adding to that, there is a limited edition of only 23 pieces in the world. It has implied that it is a collectors' item. Thus it also portrays a symbol of high status which can be used to show off. However, due to its lack of usability, the watch would merely be more of a display than for practical use.


Behavioural Design: Casio Baby G watch #BG169-7V


Behavioural:
It performs great with many useful functions such as alarm, stopwatch, light and calendar. With labels on the watch’s face, I think it has helped the make the product more user friendly. In addition, from reviews online I have also found users commending on the watch’s durability which I felt would also further increase the pleasure of using the watch.

Reflective:
The watch is capable of portraying a young and sporty image on its users. In my opinion, it also has a show-off value to an extent due to the brand and functions of the product.

Visceral:
The watch has a cute, sporty and adventurous outlook which I felt was quite attractive.


Reflective Design: Tag Heuer’s Formula 1 Glamour Diamonds



Reflective:
In my opinion, the watch gives its user an elegant, feminine and matured image. Moreover it reflects high social status due to its prestigious brand as well as its appearance which comprises a bezel made of diamonds.

Visceral:
The watch is attractive due to it its bezel that's made of 120 diamonds. It has also displayed a sense of classiness.

Behavioural:
The time on the watch can be easily read. In addition, it also has a date display function. In my personal opinion, I think a date display is functional as I personally couldn’t keep track of dates. Furthermore, the watch is also made of scratch-resistant sapphire crystal which will eliminate fear of scratches on the watch.